Do you sense that the insurance industry is headed for an upheaval? Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? More important, when you raise the issue, do those around you look at you like you are crazy? Do they tell you that this category is different because the product is “sold, not bought”? You are not crazy. The industry IS ripe for reinvention, and the sold, not bought paradigm is ready for a shift. The question is, how can YOU lead the shift versus having someone outside the industry do it, AND have the organizational support you need along the way. It is a tall order, but a necessary one. Flirting with the Uninterested, is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category.
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Dr. E’s True Success™ series takes you on a journey from your inner critic to your authentic self through an accessible and research-supported process. The first book, Get Out of The Red Zone, addresses passion and stress, which we all experience. Knowing how to work with our passions and manage/use our stress is a game-changer. In Get Out of The Red Zone, you will discover how to stop stressing and start living. The result is a transformation from the inside out where you will feel happier and more confident both personally and professionally.
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